Juke Hybrid

Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. Following the launch of the Juke Hybrid, we teamed up with the creative team at TBWA and the photographer Sebastien Staub to create the story telling and the photo assets of the new coupé crossover, for the european brochures and websites. The concept was to showcase the car, in a vibrant and coloreful city, along young turbulent characters, overcoming by a bold product video, showing the electric attraction of the protagonists.