Nissan Qaishqai

Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. Following the launch of the All-New Nissan Qaishqai, we teamed up with the creative team at Designory Paris and the photographer Andreas Hempel to create the story telling and the photo assets of the new crossover, for the european brochures and websites. The concept was to showcase the car, by centering the story around a strong and confident woman, and to follow her during different moments of her life. A special attention has been given to the light - soft and razing, to the architecture - bold and modern, and to the general athmosphere - warmth and naturel.