Mercedes-Benz is a global automobile brand and a division of the German company Daimler AG. The brand is known for luxury vehicles, buses, coaches, and lorries. Following the launch of the new A-Class, together with CLM BBDO we imagined a collaborative experience based on a game inviting people to participate and win the new A-Class. The concept resulted in the creation of an immersive website providing both luxurious design and participatory functionalities.
Mercedes · Daimler AG