TBWA is an international advertising agency, founded in 1970 in Paris, whose main headquarters are in New York. The agency is a unit of Omnicom Group, the world's largest advertising agency holding company. I have been comissioned by TBWA/Paris to work as a motion designer on the creation of animations with the differents claims of the agency. These animations has been used mainly on the website of the agency, as transitions between the differents sections. They had to be dynamic but very light and optimized, to keep the digital experience confortable. The result is both simple and sophisticated. Less is more!