Swarovski Holiday Gift Guide
For Swarovski's Winter Holiday Collection, the challenge was to create a seasonal digital experience capable of driving emotional connection and brand preference during a key commercial period. Rather than a traditional gift guide, the strategy was to transform product discovery into playful storytelling. We developed an interactive platform built around four narrative-driven mini-games inviting users to explore whether they were "naughty or nice," turning gifting into a memorable brand moment. Each character and universe was designed to reflect Swarovski's festive glamour while maintaining a light and contemporary tone. Conceived as a limited-time brand activation, the experience reached over 150,000 visitors within the first month, generating 394,000 pageviews with a 20% increase in engagement. As Art Director, I shaped the narrative concept, defined the visual worlds and guided the creative direction to ensure a cohesive and premium experience.
Client
Swarovski
Agency
Publicis Luxe
Role
Art Director
Category
Digital
