Swarovski Holiday Gift Guide

Swarovski is an Austrian producer of crystal glass, jewelry and accessories. For the launch of the Winter Holiday Collection, with Publicis Luxe we worked on the creation of a fun and temporary website to create a strong emotional connection with the customers. Along 4 video games, the user was invited to discover who is naughty or nice through a crazy story telling. My role as art director and UI has been to imagine the story telling and the gameplay, as well as to design the univers of each characters and to supervise the intégration and animations in collaboration with devlopper team. The website was online for 1 month only but reached 150,000 visitors.