Chocolat - LVMH Luxury Eyewear Digital Launch
For the launch of a new luxury eyewear brand within LVMH, the challenge was to create a digital flagship capable of expressing desirability, rarity and cultural relevance from day one. Developed as part of a competitive pitch won against established agencies, the ambition was to move beyond a transactional shopping site and design a destination blending commerce and editorial storytelling. The strategy focused on positioning the brand in a curated and fashion-driven space, highlighting limited pieces, collaborations and distinctive product stories. Inspired by cinematic language, the platform used bold visual direction, immersive compositions and refined motion to elevate the perception of the collection. Designed as a digital brand experience as much as an e-commerce platform, the project established a strong and distinctive identity in a competitive luxury landscape. As Lead Art Director, I defined the visual direction and shaped the overall experience to ensure a coherent brand world.
Client
LVMH
Agency
Publicis Luxe
Role
Art Director
Category
Digital
