Nissan Qashqai
For the launch of the All-New Nissan Qashqai, Nissan's most strategic model and a key driver of the brand's business, the challenge was to turn a commercial success into a perception shift and support the first major step in Nissan's premiumization journey. As the pioneer of the crossover segment, Qashqai needed to reaffirm leadership while appealing to a more style-conscious and quality-driven audience. The strategy was to move away from purely functional SUV codes and express Qashqai as a refined companion for everyday life. The campaign followed a confident woman across real-life moments, positioning the car as part of a modern, aspirational lifestyle. Warm, elegant lighting and contemporary architecture created a natural yet elevated atmosphere, balancing accessibility and sophistication. Developed as the master visual territory across BTL and digital for Europe, Middle East and Oceania, the campaign contributed to a 25% increase in user interaction and a 35% reduction in bounce rates. As Creative Director, I defined the vision and guided deployment across markets and touchpoints.
Client
Nissan Europe
Agency
Designory Paris
Role
Creative Director
Category
Digital · Photos
