Nissan is a Japanese multinational automobile manufacturer based in Japan. After the launch of the All-New Nissan Qashqai, we collaborated with TBWA and photographer Andreas Hempel to create the photo assets and redesign the product pages. As a Creative Director and Designer, my role was to work with the creative team to define the vision and design the product pages. The concept was to feature the car by showcasing the story of a confident woman and following her during different moments of her life. Special attention was given to the lighting - soft and radiant, the architecture - bold and modern, and the general atmosphere - warm and natural.
Creative Director · UI
Digital · Photos