Nightsoul Records
For Nightsoul Records, a London-based sub-label of CR2 Records, the challenge was to create a visual identity capable of standing out in a saturated electronic music landscape while staying credible within club culture. The strategy was to position Nightsoul between underground authenticity and refined sophistication, reflecting a sound that blends deep house with a more elegant sensibility. The identity was built around a restrained black-and-white language, expressing both nocturnal energy and timeless class. Beyond the logo, a flexible visual system was developed for releases, including bespoke 3D artworks and a consistent typographic framework, allowing the label to maintain recognition while adapting to each artist. As Art Director, I defined the brand direction and created a coherent visual world supporting the label’s positioning.
Client
Nightsoul · Cr2 Records
Role
Art Director
Category
Branding
