C'est So Paris

C'est so Paris was an initiative of the Paris-Ile-de-France Regional Tourism Committee which aimed to promote with humor the city of Paris to English people.

With TBWA we created a digital viral campaign, whose the purpose was to invite our English neighbors to learn some well-known French expressions. The concept was to tell the story of a french couple, via a serie of four films, whose I ensured the art direction and wrote the scripts. One of the constraints was to choose expressions matching well with specific events, such as the Rugby World Cup, Valentine's Day, and La FĂȘte de la Musique.

C'est So Paris campaign won a Top Com.