C'est So Paris

"C'est so Paris" was an initiative of the Paris-Ile-de-France Regional Tourism Committee aimed at promoting the city of Paris to English speakers with humor.

With TBWA, we created a digital viral campaign that aimed to invite our English neighbors to learn some well-known French expressions. The concept was to tell the story of a French couple through a series of four films, for which I ensured the art direction and wrote the scripts. One of the constraints was to choose expressions that matched specific events, such as the Rugby World Cup, Valentine's Day, and La Fête de la Musique.

C'est So Paris campaign won a Top Com.