Swarovski.com Redesign

Swarovski is an Austrian producer of crystal glass, jewelry, and accessories, with approximately 3000 stores worldwide. Together with Publicis Luxe, our mission was to redesign the webstore with a glamorous and innovative twist without compromising performance. My role as the main art director and designer was to define the vision with the brand, design and prototype the main pages and modules, and direct the product photoshoots for the new webstore.