Swarovski 125th Anniversary

Swarovski is an Austrian producer of glass headquartered in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski. The company is split into different industry areas like the Swarovski Crystal Business, that primarily produces Crystal glass, jewelry and accessories. For the 125th anniversary of the brand, with Publicis Luxe we worked on the creation of an innovative digital platform talking about the key facts of the brand along its history. The concept resulted in a journey into a 125 facets crystal showcasing the collabarations and events of the brand accross documentaries, interviews, editorial contents and shoppable functionalities. My role was to ensure the art direction, the UI design and the prototyping via Protopie. This projet was a tender, won, but finally never produced.