Nissan Juke Hybrid
For the Nissan Juke Hybrid launch, the challenge was to make hybrid technology desirable while supporting Nissan's ambition to premiumize the brand and move toward a more lifestyle-driven positioning. The campaign established the main visual territory for Nissan Europe, Middle East and Oceania across official BTL and digital communications. The strategy positioned hybrid not as a rational feature but as a source of energy and attraction, aligned with Juke's bold design and urban audience. Built around the idea of "electric attraction," the storytelling linked human connection and vehicle energy, turning technology into emotion and attitude. A vibrant and contemporary visual language expressed youth, confidence and individuality, bringing the Juke closer to fashion and culture than traditional automotive codes. Deployed across markets, the campaign delivered over 1 million impressions per market, with a 25% increase in user interaction and a 35% reduction in bounce rates across Nissan's digital ecosystem. As Creative Director, I defined the vision and led its deployment across touchpoints and markets.
Client
Nissan
Agency
TBWA
Role
Creative Director
Category
Digital · Video · Photos
