Nissan Juke Hybrid

Nissan is a Japanese multinational automobile manufacturer headquartered in Japan. For the launch of the new Nissan Juke Hybrid, we teamed up with TBWA and photographer Sebastien Staub to create photo assets, a product video, and redesign the product pages. My role as a Creative Director was to define the vision in collaboration with the creative team, write the video, and design the product pages. The concept was to showcase the car in a colorful city with young, dynamic characters who have an electric attraction to each other.