Swarovski 125th Anniversary
Swarovski is an Austrian producer of crystal glass, jewelry, and accessories. In collaboration with Publicis Luxe, we worked on the creation of an innovative digital platform to celebrate the brand's 125th anniversary, which highlights the key facts and history of the brand. The concept took users on a journey through a 125-faceted crystal, showcasing the brand's collaborations and events with documentaries, interviews, editorial content, and shoppable features. My role was to ensure the art direction, UI design, and prototyping. This project was a tender that we won but was ultimately never produced.
Client
Swarovski
Agency
Publicis Luxe
Role
Art Director · UI
Category
Digital
