Hollywood Chewing Gum is a brand of chewing gum, belonging to the Mondelēz International group since 2012. The slogan "Fraîcheur de vivre" ("Freshness of life") is based on the concepts of youth, freedom, and freshness.
Following the launch of the Sphere packaging, which is a box designed to offer a more user-friendly way of consuming the product, we teamed up with TBWA to propose a fun digital experience to consumers based on the claim "Méfiez-vous de son pouvoir d'attraction" ("Beware of its power of attraction").
The concept was to create two humorous web films that depict everyday situations, while breaking away from traditional TV advertising codes. My role was to co-write the scripts for the films and to oversee their art direction.
Hollywood Chewing Gum
Art Director · Writer