Smart is a German automotive brand and division of Daimler AG, based in Germany. It ranges in microcars and subcompacts, primarily the Fortwo and Forfour. Marketed in 46 countries, production of the Fortwo have surpassed 1.7M units. Following the launch of the Smart Fortwo, our approach with CLM BBDO focused on a digital experience based on the progressive discovery of the car and its many options. The concept resulted in the creation of a responsive website, providing a minimalist and angular design, playing with the lines of the car to better sublimate them.
Smart · Daimler AG
Art Director · UI